Super Bowl week transforms the Bay Area-and for wine lovers, Sonoma becomes the ultimate destination where football energy meets grape-driven hospitality. If you’re looking for memorable ways to savor the big game with friends, colleagues, or fellow fans in 2026, Sonoma delivers a playbook of experiences. Here at Three Fat Guys, we live the intersection of NFL tradition and award-winning wine, offering warm welcomes, laugh-out-loud stories, and some of the best pours in town. Let’s dive into what makes Sonoma the perfect wine country escape for Super Bowl events, how to plan yours, and a few insider picks for game day pairings.
Why Sonoma Sets the Scene for Epic Super Bowl Celebrations
- Proximity to the Action: Sitting less than an hour from Super Bowl LX’s Levi’s Stadium, Sonoma lets fans pair pre-game tastings or post-game unwinding with easy access to the main event.
- Laid-Back, Welcoming Vibe: At Three Fat Guys, our tasting room is more backyard than boardroom. No need for stuffy jackets or secret handshakes-just good company, a friendly pour, and stories that linger as long as our Cabernet’s finish.
- NFL-Rooted Hospitality: Founded by three former Green Bay Packers linemen (Tony Moll, Jason Spitz, Daryn Colledge), our winery brings a unique blend of sportsmanship, camaraderie, and top-shelf wine to every celebration.
- Perfect for Groups: Whether you’re a company hosting clients, a fan club looking for a private huddle, or weekend travelers chasing legendary moments, Sonoma’s garden-style tasting venues offer options for every roster size.
- Easy Logistics-Zero Headaches: Sonoma’s charm is its accessibility. At our tasting room, reservations are preferred but not required, so walk-ins, last-minute planners, and spur-of-the-moment Super Bowl parties are all welcome.
Super Bowl Wine Events: Sonoma’s Winning Plays
1. Private & Corporate Tastings
Hosting executives, clients, or team members in town for the game? Step out of the huddle and into our backyard. Three Fat Guys offers tailor-made private events capped with a signature blend of NFL history and Sonoma flavor.
- Exclusive use of our garden-style tasting area for up to 40 guests
- Customizable wine flights-think Champion Brut, fan-favorite Linemen Red Blend, and bold Cabernet Sauvignons
- On-the-ball event coordinator to make food, wine, and logistics a breeze
- Add-ons like engraved bottles or group gifting make every guest feel like an MVP
- Flexible options for everything from sit-down dinners to casual mix-and-mingle tastings
See our corporate gifting options for group souvenirs and client thank-yous.
2. Walk-In Group Tastings & Fan Gatherings
Big game, small group, or just looking to soak in the atmosphere? Three Fat Guys rolls out the welcome mat for walk-in visitors. Our backyard is the place to let your team spirit fly while sampling a curated flight of our Sonoma and Napa standouts.
- Walk-in tastings (first come, first served) for groups up to 12
- Friendly, knowledgeable team with NFL roots and plenty of stories
- Kid and dog-friendly space-bring the whole fan club
- Flexible seating in sun or shade, weather permitting
- Flavors rotate and flights feature our seasonal best, including Rosé, Sparkling, and Linemen Blends
Pre-book a spot or just come by! Details on our tasting room page.
3. Super Bowl Day Parties & Special Packages
We know the main act is on the field-but the “halftime show” in Sonoma can be unforgettable too. Many local wineries, including Three Fat Guys, pepper the week leading up to the Super Bowl with themed parties, pop-up events, and group tastings.
- Super Bowl game watch parties (check our events calendar for updates when the schedule drops)
- Fan-favorite snack pairings with featured wines: BBQ sliders, loaded nachos, and more
- Prize drawings, friendly games, and plenty of high-fives-no matter who scores
If you’re seeking a truly all-out VIP experience, Sonoma’s luxury hotels sometimes offer Super Bowl wine country packages-think private tours by day, stadium seats by night. But for genuine connection and story, nothing tops sitting around our backyard table with friends old and new.
Insider Advice: Booking, Gifting, and Game Day Playbook
- Reserve Early: Super Bowl dates are some of Sonoma’s busiest. For private or corporate events, lock in your date as soon as you know your headcount and budget.
- Personalize the Experience: Add-ons like engraved bottles, table signage, or special toasts make guests feel like all-pros. Tell us your vision and we’ll help you pull it off.
- Send Wine Home: Have clients, fans, or visiting guests? Our checkout makes it easy to ship wine gifts across many states-just collect the addresses, and we do the rest.
- Join the Club: Members enjoy complimentary tastings, early access to limited bottlings, and release parties that often line up with big sporting weekends. Explore Club TFG if you’re ready for next-level perks.
Super Bowl Food & Wine Pairings: Our Must-Try Lineup
| Wine | Food Match | Why It Wins Big |
|---|---|---|
| Champion Brut | Fried chicken, loaded potato skins | Lively bubbles for the celebratory mood, cleanses the palate between bites |
| Rosé | Wood-fired pizzas, charcuterie | Versatile and refreshing-it keeps everyone happy from kickoff to final whistle |
| Linemen Red Blend | Pulled pork sliders, BBQ ribs | Bold, juicy, and designed for those who like their wine as full-flavored as their football |
| Chardonnay | Buffalo wings, veggie dips | Creamy texture stands up to heat and spice |
| Cabernet Sauvignon (especially Rutherford) | Grilled burgers, steaks | Classic pairing that holds court with the heartiest Super Bowl fare |
Telling the Story: When Wine Meets Football
What sets Three Fat Guys apart isn’t just our approachable garden setting or our medal-winning lineup-it’s our origin. The tasting room is built for storytelling, and it’s not every day you share a glass with someone who protected Brett Favre and Aaron Rodgers during Super Bowl runs. Our team loves to connect NFL fans and wine lovers, with tales that stretch from Lambeau Field to Sonoma sunsets.
How to Join the Fun: Planning Your Super Bowl Wine Event in Sonoma
- Browse our events calendar and lock in your group for a private or watch party event
- Organize a corporate tasting or milestone celebration for visiting teams, clients, or friends
- Stop by for walk-in tastings or gather your crew for a casual wine afternoon
(Tasting Room Info) - Don’t forget your homebound fans: Ship bottles for watch parties from our online store
Sonoma, Super Bowl, and Wine: A Playbook to Remember
For us here at Three Fat Guys, the best Super Bowl celebrations go beyond the TV screen. They bring people together over food, laughter, backyard stories, and wines poured with pride. Whether you’re cheering for the Packers or just searching for a wine country spin on football’s greatest Sunday, we can’t wait to share a table (and a toast) with you. Your unforgettable Super Bowl wine event in Sonoma is just a click or call away.
See you in Sonoma-where every glass comes with a story, and the Super Bowl is just the opening kickoff for great times!